Hi, I'm Erin. I help homeschool moms build something of their own.
You love your kids. You chose this life on purpose, the messy table, the read-alouds, the being-there for all of it. And still, there's a quiet part of you that wants something of your own. Something you can contribute. Not instead of them. Alongside them.
I know that pull, because I've lived both sides of it too. I spent a decade in the classroom before I traded it for a kitchen table and two boys of my own. And somewhere in the margins of our homeschool days, I started building something that was mine too. For us.
For a long time I believed I had to pick. Be all in on my kids, or be all in on something of my own. So I did the only logical thing: I quit. All of it. I stepped back from work entirely to pour into my boys and our homeschool, fully convinced this was the season of pouring out and nothing else.
What did I find? Margin. Two full years of working for someone else allowed me to study women further down the road than me. And I kept a sourdough starter alive longer than most of my houseplants. Somewhere between the read-alouds and the second rise, it hit me: the tension was never real. The same woman who babysits a jar of fermented flour can build something that's hers too. I didn't need a different season. I just needed to stop waiting for one.
So I started. Kids underfoot, starter bubbling, no grand launch, just the next small thing in the margins of an ordinary day. Turns out ambition and devotion were never pulling against each other. They were proofing in the same bowl the whole time. I think God knew what He was doing with that quiet season.
The both/and life
Long Story, Short:
2012-2022
2018-2019
2020-2021
2022-2023
2023-2024
2024-2025
2026
I was a classroom teacher, working in early childhood classrooms. I taught in public, parochial, and private settings during this time, and held various leadership roles. I've seen it all!
I welcomed my first baby boy and started a parent coaching business.
I welcomed my second baby boy and started a branding and design business with a business partner. We scaled to six-figures in less than a year.
My boys started preschool and I started connecting the dots. I became convicted that this was NOT what I wanted for our family for the next 15 years.
THE PURGE. God nudged me, and I shut down my first business and removed myself from the partnership. I started planning our homeschool year and dedicated myself to our family (and my sourdough starter!).
I started homeschooling and poured into my boys. I also worked as the Marketing Manager for another online brand, soaking in all the knowledge I could add to my expertise.
Chatting with other homeschool moms in business, I was encouraged to use my gifts in this way. After lots of prayer and confirmation from Him, I launched my personal brand.
You don't have to wait for a better season.
Ambition and devotion aren't at war.
A personal brand beats a hustle.
Sustainable always wins.
The calmer, roomier season you keep promising yourself isn't coming, at least not on the schedule you want. The good news is you don't need it. You can start in the season you're already in, kids underfoot and all.
Wanting something of your own doesn't make you less devoted to your kids. They're built from the same love. You get to be all in on both.
You don't need ten income streams or a niche you'll outgrow. You need one thing built around who you are, that grows and pivots with you, so you never have to start over.
God calls us to be still and trust in Him. Built slowly in the margins, your business outlasts the one built on burnout every time. We're not chasing overnight. We're building something that's still standing in five, ten, thirty years.
What I Believe
Ready to start in the season you're in?
If any of this felt like it was written about you, you're exactly who I'm here for. Come hang out where it all happens, in the newsletter and on the podcast, where I share the real strategy, the honest behind-the-scenes, and the encouragement to keep building. No hustle, no burnout, just the next small thing, together.
